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Coatings perform two major functions “PROTECTION” & “DECORATION”. Colour and appearance are important in the coatings industry because they describe the decorative qualities that customers seek from paints. Colour is the most important consideration in many consumer-buying decisions today. Many times customers make a compromise on the technical aspects of the paint in order to find the “color of his choice”. Our Colorants will help you achieve this objective of actually offering your customers the “color of their choice” We have the following four categories:
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