Paint Manufacturing Partnerships with Soujanya

From Colors to Complete Coatings. Your Partner in Paint Innovation.

Overview

With over four decades of expertise in colorant technology and tinting systems, we now extend our capabilities into end-to-end CDMO (Contract Development and Manufacturing Organization) services for paints and coatings.

We work with partners worldwide to provide formulation, advisory, and manufacturing solutions that bring speed, reliability, and local market relevance. Whether you need to optimize an existing formulation or launch an entirely new paint range, Soujanya offers a one-stop partnership from concept to commercial supply.

Our Capabilities

Formulation Development
Water-based and solvent-based paints, tailored to local climates, substrates, and performance expectations.
Benchmarking & Optimization
On-the-ground evaluation of local market paints; cost-performance tuning to beat benchmarks.
Advisory & Consultation
Strategic guidance on product positioning, raw material selection, and regulatory compliance.
Custom Manufacturing
End-to-end production aligned to your volume, quality, and packaging needs.
Packaging Solutions
Retail-ready packaging designed to suit regional preferences and consumer expectations.

Technical Excellence

Breadth of Portfolio: Interior emulsions, exterior facade paints, primers, enamels, floor coatings, wood finishes, protective & industrial paints.
Dual Expertise: Development and production of both water-based and solvent-based paints.
Global Perspective, Local Adaptation: Tailored solutions that meet regional benchmarks and consumer preferences.
Speed to Market: Efficient development cycles supported by in-house labs and large-scale manufacturing.

End-to-End Service Model

Discovery – We engage with you to understand your market, benchmarks, and target price-performance points.
Formulation & Optimization – Our experts tune paints to outperform benchmarks while meeting regulatory and sustainability goals.
Scale-Up & Manufacturing – Flexible manufacturing partnerships, from pilot runs to full-scale production.
Packaging & Delivery – Finished paints supplied in locally adapted packaging, ready for retail or trade channels.

Why Partner with Soujanya?

Decades of expertise in pigments, dispersions, and tinting systems applied directly to paints.
Dual advantage of technical excellence and manufacturing scale.
Collaborative approach — not just a supplier, but a strategic partner in building your paint business.
Flexibility — from optimizing a single SKU to launching a full decorative or industrial range.
Global experience, local insight — partnerships across India, Asia, Africa, USA, Europe and Latin America.